Hey I'm Over Here!

Ever go to a show and feel like no one knows you are?

You're in the corner of the event because it is your second time at the show and you didn't get a good booth selection again. Or maybe you put yourself in the computer section when everyone else is in the cool gadget section. How is anyone going to know that they need your product or service too?

Simple advertise, yes advertise. No, I don't mean buy an ad on TV, radio or in the exhibitor manual. There is a less expensive way that you can try. Advertise in your neighbors booth space.

Advertise in another exhibitors booth space that doesn't sell what you sell or better yet find an exhibitor who is complimentary with your product or service. You are going to buy coffee, surely you need sugar. You could be that sugar. The best part about it is that this can virtually cost you nothing! If your partner in crime stands to gain by putting there ad in your booth space it can be a win win situation and no extra money could be spent depending on your negotiating skills. Now comes the display.

A perfect display for such a clever idea is a roll up banner stand that also holds literature on it stating where you are located and a little about what you do. I'll leave the ad artwork up to you. Retractable banner stands are also a great way to advertise in someone else trade show booth space. Good luck, and remember aside from the cost of the banner stand with a literature rack on it, what do you have to lose?