First Time Exhibitor Tip - Traffic Flow

You are buying or renting a new booth and you don't know what to get.

Food for thought, keep in mind where you are in the convention center. Pay attention to where the main entrance/exits are. Are you near a food court or bathroom? Is there a big pillar in the middle or next to your booth space?

Use this things to your advantage. If you know that most of the traffic is going to come from the left, then angle your booth to attract your clients from that angle so that they can see you from far away. Maybe get a banner stand to compliment your booth space and position that in a place where everyone can see it.

Are you near a food court? Give promotional items that go along with being near a food court. Maybe a mint or hand out something that when they are eating people will see and want and therefore gaining someones eye. Maybe you have a contest for prizes at certain times of the day.

Are you near a bathroom? Put your banner stand by the bathrooms inviting them to visit them at your booth space ##. This of course will only work for a little while until someone notices that it is against the rules and regulations. But maybe you can figure some other clever way to get peoples attention while they are passing by.

Not to say being by a bathroom or food court is a good thing but try to turn it in your favor. Definitly pay attention to where you feel the traffic flow will be coming from and try to capture that flow without compromising your next trade show layout.

* Be sure that whatever you decide to do that it falls within the shows rules and regulations.