Trade show displays are still the best way to spend your marketing bucks

Trade Show Displays are still the best way to spend your marketing bucks. The economy is in a slump and attendance at shows are down but if there is anything that people in the Trade Show Industry know is that "the show must still go on."

What I mean by that is that the shows are still here and here to stay and maybe the attendance for your show is cut in half but it still maybe very well be the best way for you and your company to market themselves. The fact of the matter is that all of the exhibitors are downsizing from 50x40 Custom Exhibits to 10x20 Portable Exhibits or a 20x20 Rental Exhibit to a 10x10 Portable or Rental Exhibit.

All this means that with a little bit more leg work you can shine as the Marketing Director or Business Owner. Pick and choice your shows wisely, qualify them and show up with a eye catching booth that achieves your goals. Whether that be branding, on-site sales revenue, qualified leads, setup meetings or simply hand out products. Go with a smaller light weight exhibit that you can setup yourself at the shows that you have to travel too or you are just there to get your branding burned into your future clients eyes and minds. Save those marketing bucks for that one or two shows that you have done your research and already called on certain accounts that you know will be at the show and you should be fine.